Istanbul is known for its numerous shopping malls, and now new shopping streets becoming an alternative shopping experience for city dwellers and visitors. These projects also attracts world famous brands to invest in Istanbul. Owning a commercial property in Istanbul at popular streets or malls, costs too much for domestic and foreign investors. Shopping street projects aims to lower this cost and provide more efficient area for the brands. One of these projects “Grand Pera” is designed to turn the street into a more comfortable area for shopping with common architecture to attract both tourists and people of Istanbul. Authorities stated that, they will overhaul the Beyoğlu district and they are preparing infrastructure for the project. This concept’s next targets will be districts like Kadıköy, therefore these districts become more valuable for real estate investment in Istanbul.